Blogging the Bookshelf

Blogging my bookshelf – one book at a time

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Entries Tagged as 'ProSocial Pressure'

Political Behaviour as a Pro-Social Activity – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

December 6th, 2012 · Comments Off on Political Behaviour as a Pro-Social Activity – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Campaigning, Democracy, Politics, Psychology, Social Psychology

Rogers and Grebner were coming from a different set of questions but arriving at a similar understanding of what drove political activity. No one decided to vote in a vacuum, and interpersonal interactions mattered. In fact, their psychologically minded tests and feints were moving toward something that felt very familiar to Gerber. Rogers’s project to […]

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