Blogging the Bookshelf

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Entries Tagged as 'Political Strategy'

Political Advice and Story Telling – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

December 5th, 2012 · Comments Off on Political Advice and Story Telling – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Campaigning, Data, Narrative, Politics

“A lot of what gets done on campaigns gets done on the basis of anecdotal evidence, which often comes down to who is a better storyteller. Who tells a better story about what works and what doesn’t work?” says Christopher Mann, a former executive director of the New Mexico Democratic Party. .. The people who […]

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