Blogging the Bookshelf

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Entries Tagged as 'Political Advertising'

National Party Freedom Bonds – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 18th, 2012 · Comments Off on National Party Freedom Bonds – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Campaigning, Political Communication, Politics, Queensland

For its part, the National Party – fighting its first state election under a new name – approached the election with patriotic fervour. So much so that in the campaign the party put “freedom bonds” up for sale at $10 to $100, making them, intentionally, like war bonds. The party justified this by saying the […]

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Karate Chop Political Advertising – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 17th, 2012 · Comments Off on Karate Chop Political Advertising – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Campaigning, Economics, Political Communication

The big surprise (in 1974) was the defeat of Brisbane’s popular Lord Mayor, Alderman Clem Jones – or was it such a surprise, considering the advertising campaign mounted by his Liberal opponent, Don Cameron. He ran a series of television commercials in which he moved around in front of a big pile of roofing tiles […]

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Queensland Leadership – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 5th, 2012 · Comments Off on Queensland Leadership – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Conservative Politics, Leadership, Politics, Queensland

The implications of (Joh’s) reign were clear as far back as Thursday, 25 May 1972, when, with McMahon leading Australia as Prime Minister, the Country party in Queensland took local full-page advertisements for the coming state election featuring pictures of Bjelke-Petersen with the headline: “While Australia searches for a leader Queensland has found Joh Bjelke-Petersen […]

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Write for a Six Year Old – “Huey Long”, T. Harry Williams

September 11th, 2012 · Comments Off on Write for a Six Year Old – “Huey Long”, T. Harry Williams · Campaigning, Political Communication, Politics

(Long) would scrawl a circular out on several sheets of tablet paper and hand it to a secretary to be typed. He told one secretary his concept of effective political language. “Always write everything so a six-year-old child can understand it,” he said.

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The Dual Use of Political Advertising – “Huey Long”, T. Harry Williams

September 7th, 2012 · Comments Off on The Dual Use of Political Advertising – “Huey Long”, T. Harry Williams · Campaigning, Political Communication, Politics

(Long) selected the quality of the paper on which the circulars (advertising material) were printed. Mindful of the sanitary practices of his rural constituents, he instructed David: “Don’t use any of that damn smooth stuff. Use some that they can use on their backsides after they get through reading it.”

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New Labor: New Danger – “The Unfinished Revolution: How New Labour Changed British Politics Forever” – Philip Gould

January 7th, 2012 · Comments Off on New Labor: New Danger – “The Unfinished Revolution: How New Labour Changed British Politics Forever” – Philip Gould · Campaigning, Politics, Spin, UK Labour, United Kingdom

The Conservatives reacted immediately with the most famous advertisement of the campaign. It appeared on the same Sunday in the News of the World, the Mail on Sunday and Sunday Times, and portrayed Tony Blair with red, demonic eyes, alongside the caption: ‘One of Labour’s leaders, Clare Short, says dark forces behind Tony Blair manipulate […]

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Ads within Ads “Primary Colors: A Novel of Politics” – Anonymous

June 11th, 2011 · Comments Off on Ads within Ads “Primary Colors: A Novel of Politics” – Anonymous · Campaigning, Political Fiction, Politics

Now where have we seen this advertising strategy before: Harris responded quickly, though not very effectively, with one of the moldy-oldies of political advertising. He stood next to a television set and rolled one of our ads, then froze it with his remote control clicker: “Just look at this,” he said, much too hot for […]

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