Synopsis: In/famous Clinton pollster, Burson-Marsteller CEO and Bowser look alike claims that small-scale, niche trends, identifiable through statistical analysis, are the key drivers for societal change. A long bow, stretched WAY too far for its own good.
My Take: Love him or hate him (and let’s face it, most people hate him these days), Mark Penn [...]
Entries Tagged as 'Mark Penn'
"Microtrends: The Small Forces Behind Tomorrow’s Big Changes", Mark Penn
June 26th, 2009 · No Comments · American, ICT, Non-Fiction, Over-Rated, Politics
Tags:Mark Penn