Blogging the Bookshelf

Blogging my bookshelf – one book at a time

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Entries Tagged as 'GOTV'

The Importance of Voter Contact – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

December 6th, 2012 · Comments Off on The Importance of Voter Contact – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Campaigning, Politics

When the results of the experiment came in, the phone calls showed no influence in getting people to vote. The direct-mail program increased turnout a modest but appreciable 0.6 percentage points for each postcard sent. (The experiment sent up to three pieces per household.) But the real revelation was in the group of voters successfully […]

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