Synopsis: Politics is about voters, not politicians. It’s not what politicians say, it’s what voters hear.
My Take: Frank Luntz has an impressive CV. An Oxford University PHD, Luntz rose to prominence as the chief pollster for Ross Perot’s outsider presidential bid in 1992. After providing polling for Rudy Giuliani’s successful NYC mayoral campaign, Luntz then [...]
Entries Tagged as 'Frank Luntz'
“Words that Work: It’s not what you say, It’s what people hear”, Frank Luntz
June 29th, 2009 · No Comments · American, Non-Fiction, Politics
Tags:Frank Luntz