Blogging the Bookshelf

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Entries Tagged as 'Political Communication'

‘Baked In’ Voter Perceptions – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

December 3rd, 2012 · Comments Off on ‘Baked In’ Voter Perceptions – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Economics, Electoralism, Policy, Political Communication, Politics, Power

When a pollster asked if someone would be more or less likely to vote for a candidate in favor of shipping jobs overseas—a typical way of auditioning what was then a promising line of attack against Bush—they would often hear from voters across the board that it made them “less likely.” But when the AFL […]

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The Short Half-Life of Political TV Ads – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

November 30th, 2012 · Comments Off on The Short Half-Life of Political TV Ads – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg · Campaigning, Political Communication, Politics

The ads may have delivered sizable effects on the weeks in which they ran, the eggheads concluded, but they decayed rapidly. Much of Weeks’s folklore was right: if your goal was to move public opinion, it made sense to wait to go on TV until you would be able to sustain the buy.

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National Party Freedom Bonds – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 18th, 2012 · Comments Off on National Party Freedom Bonds – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Campaigning, Political Communication, Politics, Queensland

For its part, the National Party – fighting its first state election under a new name – approached the election with patriotic fervour. So much so that in the campaign the party put “freedom bonds” up for sale at $10 to $100, making them, intentionally, like war bonds. The party justified this by saying the […]

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A Bad Campaign Speech – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 18th, 2012 · Comments Off on A Bad Campaign Speech – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Australian Labor Party, Campaigning, Political Communication, Politics, Progressive Politics

Joh set such a campaign pace in 1974 that he made it difficult for his ALP opponent Tucker to keep up. Tucker’s chartered plane got lost in a storm while flying to Quilpie in the West. The plane was half an hour overdue when Tucker himself used a road map to help the pilot establish […]

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Karate Chop Political Advertising – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 17th, 2012 · Comments Off on Karate Chop Political Advertising – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Campaigning, Economics, Political Communication

The big surprise (in 1974) was the defeat of Brisbane’s popular Lord Mayor, Alderman Clem Jones – or was it such a surprise, considering the advertising campaign mounted by his Liberal opponent, Don Cameron. He ran a series of television commercials in which he moved around in front of a big pile of roofing tiles […]

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Joh the Talkback Radio Pioneer – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 12th, 2012 · Comments Off on Joh the Talkback Radio Pioneer – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Conservative Politics, Political Communication, Politics

Callaghan put the premier on the phone or in studios to answer questions that came up on talk-back programs – the first time a politician had done this in Australia.

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Bjelke-Petersen on Medicare – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 11th, 2012 · Comments Off on Bjelke-Petersen on Medicare – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Health Policy, Policy, Political Communication, Politics, Queensland

Mr Speaker, Throughout history, man has had to cope with many disasters. Some of these disasters have become household names – the Biblical Flood, the eruption of Vesuvius that destroyed Pompeii, the Titanic. Well, as from Friday we can add another monumental disaster that will affect every household in Queensland and the rest of Australia […]

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Callaghan’s Lines – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 11th, 2012 · Comments Off on Callaghan’s Lines – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Political Communication, Politics, Queensland, Quotes, Socialism

Callaghan also became the creative source of sharp, catchy phrases for the premier to use against his political opponents. It’s a long list but includes some very effective ones: “death-adder unions – they strike first”; “when you go to the unemployment office tell ‘em Gough sent you”; “help Tom Burns fight air pollution – give […]

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Combative Interviewing – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 7th, 2012 · Comments Off on Combative Interviewing – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Journalism, Newspapers, Political Communication, Politics, The Media

[In an interview in which Joh insisted it was not improper to own shares in companies with which the Government did business despite his own National Party censuring him for the practice] By now Bjelke-Petersen was obviously very angry and, even in the old black and white world of television, his eyes could be seen […]

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Expediency, by Necessity, Out of Politics – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 6th, 2012 · Comments Off on Expediency, by Necessity, Out of Politics – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn · Hypocrisy, Political Communication, Politics, Quotes

Bjelke-Petersen hired an outside public relations expert to help him get rid of the arch-wowser image and in December 1968 a picture of him patting a horse at Brisbane’s Doomben Racecourse appeared in the Sunday Mail. The racehorse, Kionda, unfortunately lost the first race on a protest. (This moved his future public relations man, Allen […]

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