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Ask Them About Their Neighbours – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

December 5th, 2012 · No Comments · Electoralism, Multi-culturalism, Psychology

One night Binder asked, “Do you think your neighbors would be willing to vote for an African-American for president?” Some of the voters answered no, and Strasma watched them closely. Something in that response—perhaps a feeling of being liberated to publicly share an unpopular opinion—convinced him that the people who acknowledged their neighbors’ racism might really be confessing a view of their own. Strasma added the neighbors question to his survey and saw quickly that it worked. Those who had high Obama-support scores but ended up backing McCain said yes to it, so Strasma made it the core of a new “openness” model: another score, out of 100, that assessed how open a voter would be to casting a ballot for a black candidate.

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