Blogging the Bookshelf

Blogging my bookshelf – one book at a time

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Exclamation Marks Mean Accessibility – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

November 30th, 2012 · No Comments · Elitism, Politics

The publication of Get Out the Vote! was part of a conscious effort by Gerber and Green to step out of the academy and ensure that lessons from these studies reached a nonscholarly audience. The authors believed they had made this populist mission apparent through the inclusion of an exclamation mark in the book’s title. (“This is an unusual thing,” Gerber says of the punctuation.)

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