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The Short Half-Life of Political TV Ads – “The Victory Lab: The Secret Science of Winning Campaigns”, Sasha Issenberg

November 30th, 2012 · No Comments · Campaigning, Political Communication, Politics

The ads may have delivered sizable effects on the weeks in which they ran, the eggheads concluded, but they decayed rapidly. Much of Weeks’s folklore was right: if your goal was to move public opinion, it made sense to wait to go on TV until you would be able to sustain the buy.

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