Blogging the Bookshelf

Blogging my bookshelf – one book at a time

Blogging the Bookshelf header image 2

Karate Chop Political Advertising – “Joh: The Life and Political Adventures of Johannes Bjelke-Petersen”, Hugh Lunn

October 17th, 2012 · No Comments · Campaigning, Economics, Political Communication

The big surprise (in 1974) was the defeat of Brisbane’s popular Lord Mayor, Alderman Clem Jones – or was it such a surprise, considering the advertising campaign mounted by his Liberal opponent, Don Cameron. He ran a series of television commercials in which he moved around in front of a big pile of roofing tiles warning people of inflation: “The ALP will cut your pay packet in half…” he shouted and jumped forward, smashing through the centre of the tiles with a mighty karate chop. The fact that he hurt his hand should be recorded.

Tags: ·····

No Comments so far ↓

Like gas stations in rural Texas after 10 pm, comments are closed.