Blogging the Bookshelf

Blogging my bookshelf – one book at a time

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Tell ‘em anything. But for Sweet Jesus’ sake don’t try to improve their minds – “All the King’s Men” – Robert Penn Warren 

June 29th, 2012 · No Comments · Campaigning, Political Communication, Politics, Progressive Politics

“What we need is a balanced tax program. Right now the ratio between income tax and total income for the state gives an index that-“

“Yeah,” I said, “I heard the speech. But they don’t give a damn about that. Hell, make ‘em cry, make ‘em laugh, make ‘em think you’re their weak erring pal, or make ‘em think you’re God-Almighty. Or make ‘em mad. Even mad at you. Just stir ‘em up, it doesn’t matter how or why, and they’ll love you and come back for more. Pinch ‘em in the soft place. They aren’t alive, most of ‘em, and haven’t been alive in twenty years. Hell, their wives have lost their teeth and their shape, and likker won’t set on their stomachs, and they don’t believe in god, so it’s up to you to give ‘em something to stir ‘em up and make ‘em feel alive again. Just for half an hour. That’s what they come for. Tell ‘em anything. But for Sweet Jesus’ sake don’t try to improve their minds.”

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