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Negative Information – “Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time” – Kerwin Swint

May 1st, 2012 · No Comments · Campaigning, Electoralism, Means and Ends, Politics

(Mike) Murphy responded as most consultants do: “People say that they don’t like negative ads, but negative information is an important part of their decision-making. It works. Campaigns are a ‘whatever works’ kind of world.

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