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News Bulletins are Fragmented and Confusing – “The Unfinished Revolution: How New Labour Changed British Politics Forever” – Philip Gould

January 10th, 2012 · No Comments · Campaigning, Journalism, Newspapers, Politics, The Media, UK Labour, United Kingdom

On Sunday I wrote my first long strategy note of the campaign. ‘The electorate are not connecting with the election and do not understand most of the issues. They find news bulletins fragmented and confusing.’ This last point was important. Night after night I would show people the news (in focus groups), and they would not understand it. This was most true of the BBC, partly because their news is delivered at a level of abstraction that loses many people, but mostly because they insisted on editorialising continually. It was always over to Huw Edwards (or whoever it was) for his view of the election. Sky, who played it straight, were most easily understood, and connected best. The BBC let down their viewers.

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