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Institutions for Mediating Popular Sentiment – “The Unfinished Revolution: How New Labour Changed British Politics Forever” – Philip Gould

January 10th, 2012 · No Comments · Campaigning, Democracy, Electoralism, Politics, UK Labour, United Kingdom

Greenberg says of the use of modern polling techniques in political campaigning:

“It doesn’t need defending. It is part of the democratisation of modern elections. Just as governments have changed, just as parties have changed, campaigns have changed. Democracy has changed. The institutions that used to be effective in mediating popular sentiment have atrophied, and have lost their ability to articulate. So the trade unions, for example, just don’t have the kind of base that they used to have. If you want to know what working people think, you can’t turn to these organisations which can effectively represent their members and so there is no choice but to go to people directly through these means. Politicians have always used various instruments to try to judge where the public stood. And now polls and focus groups are the best available means.”

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