Central to the War Book and one of my core beliefs is that you must be absolutely honest about your opponent’s strengths, and your own weaknesses, and that you should put them in writing. It is a risk putting sensitive information down on paper, but in my view unless you document hard campaigning truths they will never be fully taken into account and will run the risk of being dodged or discounted.
In this I took my lead from Joe Napolitan, who told me:
‘If a strategy is not in writing, it does not exist.’
Unless strategy and the inputs into strategy are written down and agreed, they will not be there. They will be just an impression of a strategy: you will think you have it, but under the pressure of campaigning it will melt.
I really believe this. If nothing else, the process of writing something down clarifies your thinking and forces you to consider your position in its totality…