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Message – “The Unfinished Revolution: How New Labour Changed British Politics Forever” – Philip Gould

January 8th, 2012 · No Comments · Campaigning, Electoralism, Political Communication, Politics, Progressive Politics, UK Labour, United Kingdom

Campaigning is about message. People think message just means a few words, often repeated, but message is much more: it is the rationale that underpins your campaign. It is your central argument, the reason you believe that the electorate should vote for you and not your opponents. This rationale is the most important thing to get right in a campaign. You must be clear about why you are seeking to form a government, or why you wish to be Prime Minister. A message can be formed in part by opinion polling and the attitudes and values of the electorate, but it must also come from the substance of what you represent: what is true about you, as a party or a politician.

This is a point that is often forgotten by young hacks….

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